Last reviewed: July 14, 2025
DI Pilates ("we," "our," "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website ("Site"), how we use it, whom we share it with, and the choices you have regarding that information.
Table of Contents
1. DI Pilates Privacy Policy Scope
This policy applies to information collected when you visit or interact with the Site, book classes, sign up for communications, or otherwise engage with DI Pilates online.
2. Information We Collect
| Category | What It Includes | How It Is Collected |
|---|---|---|
| Personal Information You Provide | Name, email address, phone number, payment details (processed by MarianaTek), and any information you voluntarily submit in forms or messages. | Voluntarily entered by you during account creation, class booking, or contact requests. |
| Usage & Analytics Data | Page views, session duration, device type, anonymized IP address, heat‑mapping, and click interactions. | Automatically collected via Google Analytics 4 (with IP anonymization), Google Search Console, Microsoft Clarity, and browser cookies. |
We do not seek or collect precise geolocation data, sensitive personal data (e.g., health or biometric information), or information from children under 13.
3. Why We Collect Your Information
- To create and manage your DI Pilates account.
- To schedule, confirm, and remind you of classes and appointments.
- To process payments and maintain purchase history.
- To send transactional emails and SMS notifications (e.g., booking confirmations, schedule changes).
- To deliver promotional email or SMS campaigns you have opted into.
- To analyze Site performance, understand visitor interests, and improve our services.
4. How We Use Tracking & Analytics Tools
| Tool | Purpose | Opt‑Out Options |
| Google Analytics 4 | Measures traffic patterns and Site performance. All IP addresses are anonymized. | Google Analytics Opt‑Out Browser Add‑on. |
| Google Search Console | Monitors organic search performance and helps us diagnose technical issues. | Not applicable—data is aggregated. |
| Microsoft Clarity | Generates heatmaps and session replays to improve page usability. Personal data entry fields are auto‑masked. | Adjust browser cookie settings or use a tracking‑protection extension. |
| MarianaTek | Manages class schedules, memberships, and payments, and stores profile information you submit. | Contact us to delete your MarianaTek profile or adjust marketing preferences. |
5. How We Share Information
We do not sell, rent, or trade your personal data. We share it only with:
- Service Providers — Trusted vendors such as MarianaTek, payment processors, email/SMS platforms, and analytics providers that operate under contractual confidentiality and security obligations.
- Legal Requirements — If required by law or to protect our rights, property, or safety.
6. Cookies & Similar Technologies
We use first‑ and third‑party cookies and similar technologies to recognize you and optimize your experience. You may disable cookies in your browser settings, though some features of the Site may not function properly.
7. Marketing Communications
We send promotional email and SMS messages only with your explicit consent. You can unsubscribe at any time via the "unsubscribe" link, replying "STOP" to SMS, or contacting us directly.
8. Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse. Despite these measures, no online transmission or storage can be guaranteed 100% secure.
9. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
10. Your Choices & Rights
- Access / Update — Log into your MarianaTek profile or email us to view and correct your data.
- Opt Out of Marketing — Follow unsubscribe instructions or contact us.
- Delete Account — Email us to request deletion of your profile and associated data.
11. Children’s Privacy
The Site is not directed to children under 13. We do not knowingly collect personal information from anyone under this age. If you believe a child has provided personal information, please contact us so we can remove it.
12. External Links
Our Site may link to external sites (e.g., social media). We are not responsible for the privacy practices of those sites.
13. Changes to This Policy
We may update this Privacy Policy periodically. If changes are material, we will post the updated policy with a new effective date and provide additional notice where required.
14. Contact Us
Questions or requests about the privacy policy? Reach out anytime:
DI Pilates
245 E Davis Blvd, Tampa, FL 33606
Email: [email protected]
Phone: (813) 644-9443